Reasons for Our Success
In just 3 years, ShapeXpress has become one of the fastest growing franchises in America.

How were we able to produce such outstanding results so quickly?

Unparallel franchise support. When you become a ShapeXpress Franchisee, our entire support team is immediately engaged to assist you in every area of training, staffing, opening, operating, marketing, and membership sales of your ShapeXpress Fitness Club. We have divided our ShapeXpress Franchise Support Team into three departments: (1)Operations Support, (2) In-House Marketing Support, and (3) Marketing & Sales Support.

When you first join the ShapeXpress family of Franchisee’s, our Operations Department will be fully engaged and you will receive comprehensive operations support in all areas including site selection, lease negotiation, floor plans, club designs, décor, build-out assistance, build-out negotiations, equipment setup, delivery and maintenance, club operations, staffing, and much more. ShapeXpress will also provide you with our proprietary Club Management System software and training. 

Our dedicated In-House Marketing Team with graphic designers and marketing specialists supply each franchisee with custom-designed “for each individual franchise” top-quality marketing, advertising, and promotional pieces, including flyers, mailers, advertisements, and brochures, as well as public relations and media relations material.

The Marketing and Sales Support Department is truly a competitive advantage within our industry. This department is responsible for ongoing coaching and training of our Franchisees and their employees on all aspects of membership sales and marketing. As a ShapeXpress franchisee you are assigned a Franchise Support Executive from this department to assist and train you with ongoing (meaning as long as you are a franchisee and/or need and want support) in all areas including nutritional product sales, event planning, pricing, promotions and specials, marketing and advertising campaigns, phone skills, membership sales, employee training, staffing your club, understanding the business model and much more.

In addition to our Franchise Support Team, you can take advantage of our incomparable training. We’ve done the market research, equipment testing and business planning to ensure the ShapeXpress® concept is an unparalleled opportunity… and when you’re ready to launch your own ShapeXpress® club(s), our commitment to your success only intensifies as we provide the training and ongoing support you need to reach your business goals.

Even if you have little or no experience owning your own business or fitness club, our comprehensive 5 day training held at the ShapeXpress® corporate headquarters in Tulsa, Oklahoma is the first phase of our ongoing support program to teach you how to own and operate a successful ShapeXpress fitness club. The key to our franchise support is the ongoing training and support that our 3 Franchise Support Departments provide.

 

Emerging growth of women's only fitness. In the last several years women’s only fitness has become the fastest growing segment of the dynamic health and fitness industry. Why? Up until the last few years the fitness industry had neglected women’s only segment of the fitness industry. Now it has become clear that the majority of women (over 90%) in all age groups prefer to workout in a women’s only environment. The potential market for women’s only fitness in the U.S. is 122 million (as of 2000). That’s not a niche market! This is a huge, dynamic and virtually untapped market. How can you take advantage of this dynamic market? With ShapeXpress and our competitive advantages.

Fitness club memberships have seen a steady rise, 63% in the last 10 years, to a total of 33.8 million memberships in 2004. We’ve analyzed the women’s only market to design our clubs to meet the needs of women today. A pleasing, upscale environment, effective workout, quality equipment, and health spa-like amenities - tanning, massage, sauna and nutritional supplements - provide multiple streams of revenue. More...

 

Competitive advantages over other women's only fitness clubs. We believe ShapeXpress has many competitive advantages. In doing our research of the relatively new women’s only fitness industry, we studied the competition. What we found was that the great majority of clubs were small and one dimensional, not offering a full line of services and fitness programs that women today want and expect. We found that most women’s only fitness clubs were 1000 to 1200 sq. ft. and offered little more than a small circuit of equipment. While ShapeXpress isn’t an impersonal mega club of 10,000-20,000 sq. ft. or more, our clubs are big enough and designed to allow for a full service fitness facility with many different services and programs to meet the needs of today’s women.

The ShapeXpress Upscale Fitness Environment. One of ShapeXpress' biggest competitive advantages is the upscale fitness environment that we have created for our clubs. At ShapeXpress we believe that today's women want more than just a place to workout. A ShapeXpress women's only fitness club offers an environment with a spa-like look and feel that accents and is congruent with our many different services and amenities, such as comfortable locker rooms with showers, tanning, sauna, kids corner, spa area with massage and our fitness areas. ShapeXpress also requires our clubs to follow exacting standards for build-out and decor to maintain the quality ShapeXpress expects for all our clubs and their members nationwide.


The ShapeXpress Dynamic Business Model.
The ShapeXpress business model offers many advantages that distinguishes our business model from other models. A ShapeXpress franchise offers the potential for a very impressive return on investment and profit potential.

One of the major advantages of the ShapeXpress business model is the residual income generated from ongoing monthly membership fees. This main income source allows our club owners to no be dependent on daily or weekly one time transactional sales revenue. Also, because ShapeXpress is a full service women's only fitness facility with many different services and amenities, the ShapeXpress business model allows for several other income sources. These income sources include tanning, sauna, massage and other spa services, nutritional sales, smoothie and other beverage sales, and specialty fitness classes such as aerobics, yoga, Pilates and self defense.

To learn more about the potential of the ShapeXpress business model and how to become a ShapeXpress franchisee go to How to Become A ShapeXpress Franchise Partner and request additional information on the ShapeXpress opportunity.